Last Updated: May25, 2018

Loop Digital Solutions UK and its subsidiaries and affiliated companies ("Truewave," "we" or "us") provides an interactive advertising technology that delivers advertisements on behalf of advertisers and allows them to serve ads that are targeted to users’ interests and to understand how users respond to their ads (the "Services"). Our Services allow brands to serve ads that are more likely to be of interest and value to users of the internet and mobile apps. Truewave and the advertisers we work with are fully committed to preserving the privacy of users who see advertisements delivered by Truewave. This Privacy Policy describes how Truewave collects, uses, and discloses information when you visit this website ("the Site") and websites and mobile applications from which Truewave collects data.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. We encourage you to check back regularly to stay informed about our information practices and the choices available to you.

To learn about how Truewave meets the requirements of the European Union’s General Data Privacy Regulation (GDPR), please visit


Information We Collect Automatically Through the Services

In order to serve advertisements to your web browser and to help our customers provide ads that are relevant to your interests, we automatically collect certain information when you access websites that incorporate our Services or otherwise interact with our Services. This information does not identify you individually, but it does reflect information about the websites and mobile apps you visit and use and how you interact with the ads we serve.

Information We Collect from Other Sources

We may also obtain other information that does not identify you personally from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including our business partners, other advertising companies, and publicly available sources.

Cookies and Other Tracking Technologies We Use

Truewave platform uses various technologies to collect information, including cookies, web beacons, web storage, advertising device identifiers, and similar technologies. Cookies are small data files stored on your hard drive or in device memory that help to recognize that the same device has been seen before, and where, in the context of a client’s ad campaign. This helps indicate if an ad is effective for the advertiser, and helps the advertiser tailor messages, offers, recommendations, and promoted content to your preferences over time. For example, once and ad has been bought, a client may use our technology to show you ads that they think will be of particular interest based on your web browsing activity. The Truewave platform may also collect information using web beacons (also known as “tracking pixels”). Web beacons are electronic images that may be used in our Services and help perform a variety of functions, including delivering cookies, counting visits, and understanding usage.

Non-cookie technologies can also be used to recognize your device in order to show you ads that are tailored to your interests and to understand how you interact with the ads we show. For example, your device might be identified through the IP address from which you interact with the Services and the user agent string broadcast by your browser or device. For more information about the choices available to you with respect to our use of information about your browser or device for interest-based advertising purposes, please see “Your Choices” below.

Collection of Personal Information

Although our Services are designed to avoid collecting information that identifies you personally, in certain cases, at the request of an advertiser or publisher, a Truewave ad may be designed to enable the collection of data such as your town, zip code, or gender. This information is provided to the advertiser or publisher who sponsored the ad or its authorized service provider and is not used by Truewave for any other purpose. The advertiser or publisher’s collection and use of personal information is governed by such advertiser or publisher’s privacy policy.

Truewave does not collect or use data for advertising purposes which directly identifies an individual or is tied to “sensitive information” such as name, postal address, social security numbers or other government issued identifiers, insurance plan numbers, financial account numbers, sexual orientation, or precise information about past, present, or potential future health or medical conditions. We do not personalize any ads based on any health-related topics.

Grounds for Using Your Personal Data

When administering the website, Truewave acts a data controller. While collecting and processing Ad data, Truewave acts as a data processor, relying on the following lawful grounds to collect and process your personal data:


We use the information we collect to help our clients understand how their ads are performing, to serve ads that are targeted to your interests, and to understand, measure, and report on how users interact with the Services. We also use the information we collect from the Service to maintain and constantly improve upon the Services.


We may share the information we collect as follows or as otherwise described in this Privacy Policy:


Opting out of Interest-Based Advertising

You are currently not opted out of truewave cookies.

You may opt out of receiving personalized advertisements from Truewave by clicking . When you opt out, we will set a cookie on your browser that tells us not to use your web browsing activity to serve ads that are targeted to your interests. If you use multiple devices and/or multiple browsers, you need to opt out on each device and browser you use.

Request removal of your Personal Data for EU citizens

Please request from the Advertiser network or you may request by emailing The Opt Out above is a self-initiated action which will accomplish the same goal.

Please note that even after you have opted out, you will still see ads provided by Truewave, but these ads will not be personalized based on the sites you visit. Note also that if you clear your cookies, you will need to opt out again.

For information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes by companies that participate in the Digital Adverting Alliance, please visit or European users can visit to learn how to opt out of having their data used for online behavioral advertising by European Interactive Digital Advertising Alliance (EDAA) member companies.


We anonymize IP addresses within 9 months of collection and remove cookie level data from our servers within 18 months.


Information Collected

Advertisers and publishers may provide contact information through our Site to find out more about Truewave, be contacted by a Truewave representative, or to start working with Truewave. Truewave (and its agents and service providers) may use this information to respond to your request, to send you marketing communications, and for business purposes such as marketing and research. We will also use the information we collect from advertisers and publishers for invoicing and billing purposes. You may opt out of receiving promotional emails from Truewave by following the instructions in those emails or by emailing us at If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

Truewave may also work with third parties that collect data on our Site and on other websites to serve you targeted ads. You can opt out of interest-based ads by companies that participate in the Digital Advertising Alliance opt out program by clicking here.

How We Protect the Information We Collect

We take reasonable measures to help protect the information we collect from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. However, no transmission over the internet or electronic storage can be completely secure, so we cannot guarantee the absolute security of any data.


If you have any questions or need to contact us, please do so at